Distribution expanded beyond the first audience test, then slowed as completion and rewatch signals weakened.
POST DIAGNOSIS / 03
FIND THE WEAK SIGNAL
Separate strong creative choices from the parts that stopped a post from traveling further.
TIKTOK VIDEO URL
PASTE A POST TO ANALYZE
Connected creators can choose one of their own posts. Arbitrary public post analysis requires TikTok Research API approval.
DEMO PERFORMANCE SCOREGOOD
7.4/ 10
BADGOODSUPER GOOD
PARTIAL ALGORITHM PUSH
SIGNAL BREAKDOWN
WHAT HELD IT BACK
HOOK HOLD8.2
WATCH DEPTH6.1
REWATCH5.8
COMMENTS7.9
SHARES7.2
Tighten the opening
Put the clearest movement or visual change inside the first 0.8 seconds. The current opening takes too long to declare the idea.
Move the payoff earlier
Start closer to the strongest transient so the audio and first visual beat land together.
Reduce the reading load
Use one short promise in the first frame, then reveal context after the viewer commits.
Make it searchable
Lead with the song or genre, use a specific question, and keep hashtags relevant instead of stacking broad tags.