4TOOLSBY 4TAKEOVER

POST DIAGNOSIS / 03

FIND THE WEAK SIGNAL

Separate strong creative choices from the parts that stopped a post from traveling further.

TIKTOK VIDEO URL

PASTE A POST TO ANALYZE

Connected creators can choose one of their own posts. Arbitrary public post analysis requires TikTok Research API approval.

DEMO PERFORMANCE SCOREGOOD
7.4/ 10
BADGOODSUPER GOOD
PARTIAL ALGORITHM PUSH

Distribution expanded beyond the first audience test, then slowed as completion and rewatch signals weakened.

SIGNAL BREAKDOWN

WHAT HELD IT BACK

HOOK HOLD8.2
WATCH DEPTH6.1
REWATCH5.8
COMMENTS7.9
SHARES7.2
Illustrative data—not a claim about any real TikTok post.
VIDEO

Tighten the opening

Put the clearest movement or visual change inside the first 0.8 seconds. The current opening takes too long to declare the idea.

AUDIO

Move the payoff earlier

Start closer to the strongest transient so the audio and first visual beat land together.

ON-SCREEN TEXT

Reduce the reading load

Use one short promise in the first frame, then reveal context after the viewer commits.

CAPTION + TAGS

Make it searchable

Lead with the song or genre, use a specific question, and keep hashtags relevant instead of stacking broad tags.